Student and Alumni Start-Up Companies
These business innovators are a sampling of former Ross School
of Business students who launched their own firms while earning
Roomations by Katie Miller (MBA/MArch '10), Lakshmi Bhargave (MBA '09), and Jessica Goldberg (MBA '09)
Roomations.com is the interactive web tool for home improvement, which equips homeowners with step-by-step guidance to visualize their space and achieve their remodeling goals.
Shepherd Intelligent Systems by Adrian Fortino (MBA '10) and Jahan Khanna (MSE CSE '11)
Shepherd Intelligent Systems, LLC (SIS) provides fleet management services utilizing proprietary software tools. Real-time vehicle information (location and time of arrival prediction) is delivered directly to the passengers and fleet managers via a computer or mobile phone. These tools are used to improve fleet operational efficiency and empower transit riders to use their time more effectively.
Army Property by Sherman Powell (MBA '09)
Army Property is an online inventory management system for members
of the military.
Audiallo by Aaron Nelson (MBA '09)
Audiallo is a Fabless IC analog semiconductor manufacturer bringing ultra low power analog processing to the audio space.
Hitchsters by Jason Lin (MBA '09)
Hitchsters is a website that connects travelers going to/from
major airports so that they can share a cab, and split the fare.
RealKidz, Inc.by Merrill Guerra (MBA '08)
Provides a complete line of clothing to plus-sized children aged 5-12 and an online social network to help these children and their families incorporate healthy lifestyle choices into their daily routines.
ADI Thermal Power (ATP) Corporation by George
Weinmann, CEO and Anant Kumar (MBAs '04)
ADI Thermal Power has developed an advanced power generation
system that is a major improvement in efficiency and cost over
competing fuel cell, turbine, and diesel technology. The system
is based on proprietary "dual shell" Stirling engine technology.
ATP has patented technology that makes Stirling Engines super
efficient as well as buildable at a fraction of today's current
Arcanum Medical Systems by Sreeram Veeragandham (MBA
Arcanum has developed a non-invasive glucose-monitor to replace
the current invasive blood testing process for diabetics. This
technology will increase accuracy, reduce pain and lower the
cost of blood testing.
Apartments by Chris Ongena (MBA '04)
Asite Apartments seeks to become a dominant real estate firm
serving the young professional residential market niche.
Assay by Dave Purcell (MBA '04)
Assay is pursuing the creation of a SmartShelf, a retail shelving
system aimed at solving common promotional and in-store sampling
B.A. Maze, Inc. by Robert G. Mazur,
CEO (MBA '03)
B.A. Maze, Inc. specializes in low-cost, low-technology products
for the aging population. PurrFect
Opener, B.A. Maze, Inc.'s first product, assists in the
opening of medicine containers. His products are featured at
with Molli and a recent interview with The
Detroit News showcases his success.
by Jeremy Lappin (BBA '01) and Ron Elitzur (MBA
BountyJobs is a web marketplace where employers offer bounties
to professional recruiters for delivering successful placements.
Bubble Island by David Lin (Mechanical
Bubble Island is a campus cafe selling bubble tea - a mixture
of cold tea and tapioca balls consumed through a giant straw.
It also offers ice cream balls, shaved ice, and fried food.
Grille by Carlos Collier and Jeremy Sutton (Evening
Caliente Grille, a Mexican fast-casual restaurant with an aggressive
growth plan, opened its first restaurant in Dearborn, Michigan
in summer 2004. The restaurant offers a food assembly line where
customers can watch their orders being handcrafted by “Burrito
Builders ™" and a fresh salsa bar.
China Product Arbitration Group, LLP by David
O'Dell, CEO (MBA '04)
China Product Arbitration Group is a consulting firm specializing
in shifting production of manufactured goods from the United
States to China. As experts on the value chair from China to
the United States, they offer value added services to companies
looking to decrease their costs and increase profits.
Check My Campus by Evan Steinberg (BBA '06)
Check My Campus i a service offering candid online videos created
by college students that detail how they really feel about their
experiences at their schools, both the good and the bad.
Power by Scott Baron, CEO (MBA '04)
Developing Power focuses on the implementation of hybrid renewable
energy mini-grid systems and micro enterprise capacity building
in rural villages of developing countries.
European Professional Services by Irena Stoeva (MBA
European Professional Services is focusing efforts on bringing
qualified professionals to the United States to work in industries
with a shortage of U.S. workers such as health care.
by Shaily Baranwal and Suhas Guhge (MBA '07)
Elevate Learning is a comprehensive, result-oriented, and research-based
one-to-one online tutoring program designed to help currently
struggling students and bridge the achievement gaps in schools.
by Josh Meron (MBA '99)
GetOutdoors.com is a user-friendly website for active people.
It offers articles on camping, skills, health in the wilderness,
necessary gear, suggested locations and parks, activities in
your area, and other outdoor groups. It even has a message board
to learn about people's personal experiences with various trails
Professional Sports Management by Matthew Gregory,
Gregory Professional Sports Management brings unique branding,
sales and hospitality opportunities to its clients and is focused
on delivering phenomenal returns on investment for companies
that seek to enhance their global sales initiatives. GPSM leverages
The Volvo Ocean Race, with audience of 2 billion people, to
accomplish this initiative.
Group 90 by Jeffrey G. Wilkins (MBA '03)
Group 90 is a diversified real estate development and construction
company that focuses upon multi-family, office, and retail acquisition
and development opportunities throughout the Midwest and Southeast.
iceBerg Toys, LLC by Josh Berg, President
iceBerg Toys designs, markets and distributes a line of unique,
collectible plush animals under the name of Passenger Pals.
The Pals can be attached to a child's seatbelt through the use
of built in velcro straps on the back of each animal. Since
the inception of iceBerg Toys in fall 2002, Passenger Pals have
been promoted by Radio Disney stations and were introduced for
national distribution at the 2004 American International Toy
iHome Electronics by Benjamin Lewis (MBA '05)
The iHome solution offers an integrated media system, unified
messaging system, and a home automation system all controlled
by a central computer located in the home. In addition to making
your home a wireless “smart house,” iHome will save people time,
increase home security, and make lives better by making homes
BioSystems by Michael Crowley (COO) and Douglas Covert
Incept BioSystems creates innovative microscale and nanoscale
technology to give cell biologists the means to gather data
about cell growth and behavior by improving in vitro manipulation,
performance, and viability of high-value cells.
by Chris Evans, CEO and Tim Tillman (MBAs '04)
Intelligun is a storage unit for firearms that locks internally
by using a fingerprint scan. Because unauthorized users can't
access the contents, children and criminals are prevented from
finding the gun and using it to harm themselves or others.
Chocolatier by James Green (MBA '04)
J. Chocolatier creates premium chocolate that focus on classic
hand-crafted candy-making techniques.
Car NY by Topher McGibbon (MBA '06)
Kid Car NY provides safe, comfortable, and convenient transportation
to children and their parents throughout Manhattan by providing
specially trained drivers in kid-friendly, luxury minivans with
professionally-installed child safety seats.
The League by Chris Evans, CEO and Tim Tillman
The League is a sports bar with a Negro League Baseball Theme.
It is being established to provide an underserved entertainment
segment in Prince George's County, Maryland - an approximately
65% black suburb of Washington D.C - with much needed dining
Lightkeeper Films by Tom Anstead, President
& Founder (Evening MBA '04)
Lightkeeper Films seeks to break down film distribution barriers
often met by independent filmmakers and film students. The on-demand
DVD publishing company will provide this niche market with a
cost effective way to distribute their product.
by Jake Braly and Jason Godley (MBAs '06)
Outfoxed, now known as Lijit, is a plug-in for Firefox or Internet
Explorer that shuffles through search options to display results
that your social network has rated as "good," "dangerous,"
Mindblue Productions by Paul Baldoni (BBA '06) and
Tim Fagan (BA '01)
Mindblue Productions creatively uses pop culture to teach middle
school and high school students. Each study guide merges an
academic topic with relevant music, film, comics, or other forms
of artistic expression. Students are encouraged to apply what
they learn in the classroom to how it affects the world around
Mindscape Strategies by Carlos Collier (Evening MBA)
Mindscape seeks to provide test-taking strategies and fundamental
academic reinforcement to urban grade school and high school
Microsystems by Wade Rushing and Jeffrey Wilkins, (MBA
Mobius seeks to commercialize and market several new patent-pending,
mixed signal technologies that enable a next generation of silicon
products to deliver high-performance, low-noise, mixed-signal
Music Distribution by Rajeev Ved, CEO and
Alexis Lubensky (MBA '04)
Music Distribution is being created to develop a system of distribution
for individual songs over the internet through the building
of a trustworthy distribution system, formulation of a new business
model, and strategic partnerships.
Native Solutions by Jerry Kuo, CEO; Sami Fogul,
and Chuck Fuller (MBAs '04)
Native Solutions is centered on providing a unique, high quality
organic fertilizer derived from fish waste and lime. This organic
agricultural product comes from a Native American practice of
combining fish and lime to their gardens. The product development,
conducted by Dr. Shiou Kuo, was in part funded by the U.S. Marine
by James Green, Executive Director; Neerav Shah, Todd Markson,
William Lewallen (MBAs '04), and Emily Collings (MBA '05)
NetMentors.Org improves the lives of youth by providing career-development
eMentoring with the support of caring, experienced professionals.
NetMentors.Org has become a national leader in eMentoring since
its 1999 founding, now connecting more than 1,800 mentors and
teens nationwide to explore over 70 careers.
by Praveen Suthrum, Satish Malnaik (MBA '04), and Samir Deshpande
NextServices offers health care solutions that improve administrative
tasks and ensure compliance with regulations mandates through
customized technology solutions.
One View Inc. by Arvind Ramnani, CEO (MBA
One View Inc. provides an information technology solution for
credit unions and banks. The solution integrates all existing
IT systems resulting in increased employee effectiveness and
outdoor DIVAS by Michael Callas (MBA '02)
outdoor DIVAS devotes its entire energy toward finding the best
outdoor products, gear, and apparel designed exclusively for
women. This store also hosts women-only classes and events for
women to discover new outdoor challenges and activities.
Velocity by Heather Brzoznowski, Manager of Human
Resources and Administration (MBA '04)
Pixel Velocity aims to use smart video technology and thereby
revolutionize the accuracy and efficiency of processing video
data. The first application is in the burgeoning security markets.
Purple Tango Media & Entertainment Group
by Sunil Thakur, CEO (MBA '04)
Purple Tango Media & Entertainment Group seeks to provide high-quality
local news, community update, and entertainment to ethnic communities
across the USA.
LLC by Rajeev Jain (MBA '07)
QUALMOD, LLC provides consulting and research for business's
with environmental issues by using mathematical modeling techniques.
Real Retro by Pat Ford, Andrew, Lloyd, Rohan Ma
(BA '06), David Miller (BS '07), Gregory Sherman, and Evan
Steinberg (BBA '06)
TheRealRetro provides t-shirts for consumers that want to express
an appreciation for academic and historical heroes.
Reps, LLC by Rodney Emerson, CEO, Jose Arredondo, Malik
King, Jed Taylor, and Vadim Tsysin (MBA '04)
Risk Reps, LLC helps people in the entertainment and sports
industries manage their newfound wealth to protect them from
from unscrupulous financial advisors.
Roger, Inc. by
John Gary (MBA '04)
Roger, Inc. plans to be the premier supplier of fitness software
Ventures by Marc Weiser
RPM Ventures is an early stage venture fund that primarily invests
in Midwest Fortune 500 manufacturers and technology startups
developed in a premier midwest research center.
Shop, Inc. by Todd Sullivan and Ben Lewis CEO (MBA
Spirit Shop is a custom apparel and merchandise vendor selling
personalized, made-to-order products to K-12 schools via co-branded
by Adam Linkner (BBA '04)
Ugrub.com seeks to provide college students with free and easy
access to restaurant discounts, phone numbers, and menus. Visit
their site implemented at the University of Michigan campus,
Crepes by Scott Sappenfield, Eric Yang, Eric Ariyoshi,
Richard Baudin, Yves De-Parseval, and Sung Jo (MBA '03)
Valerie's Crepes is the icon in the U.S. made-to-order gourmet
crepes business. Available ready-to-eat or through catering.
Venture Artisans by James Green (MBA '04)
Venture Artisans counsels hopeful entrepreneurs in the planning,
launch, and management of their new ventures through helping
to prepare business plans, marketing plans, and investor presentations
with the help of a network of other professionals.
Wolverine Real Estate by Matthew Tucker, CEO
Create a real estate investment and development corporation
committed to improving and restoring urban and university properties
in Southeastern Michigan in order to provide high quality, high
value residential housing.
by Alex Virgilio and Mark Wenger (MBA '02) and Manish
Singhal (MBA '04)
Xoran Technologies offers a miniaturized alternative to current
CAT scan technology that allows scanning technology benefits
to be available on demand in doctor and dentist offices instead
of specialized labs and clinics.