Jonn Behrman is a serial entrepreneur and angel investor. Currently
Jonn is in the process of launching an Ann Arbor-based, internet
start up, focused on business to consumer networking.
In addition to his primary focus of launching this new company,
Mr. Behrman owns a popular Ann Arbor night club, the Necto and
runs an apartment rental company with his wife.
Mr. Behrman was one of the pioneers of the interactive advertising
space. He founded Beyond Interactive in 1995 without any external
financing. Beyond Interactive has since become a global interactive
marketing leader with offices in Ann Arbor, San Francisco, New
York, China, and Mexico.
Beyond Interactive started as an idea he devised in an entrepreneurial
management class he completed while at the University of Michigan.
Mr. Behrman put the business plan he developed for that class
into action. The company grew rapidly and morphed into a world
class interactive marketing leader. Billings grew by at least
600% each of the first 5 years the company was in business.
In addition the company had virtually no employee turn over
during that 5 year hyper growth period. In 1999, Beyond Interactive
was sold to Grey Advertising, one of the world’s largest
advertising companies.
After leaving Beyond in 2005, Mr. Behrman helped launch another
Ann Arbor start up, Spirit Shop Inc, an ecommerce company focused
on selling custom printed apparel to the educational market.
During his 2 year tenure at Spirit Shop, Mr. Behrman served
as the company’s President & COO, helping to take
the company from concept to a fully functional business.
As an interactive advertising industry leader and experienced
entrepreneur, Mr. Behrman has appeared and been quoted in a
variety of publications including the Wall Street Journal, The
New York Times, Ad Age and Ad Week. He resides in Ann Arbor,
Michigan.
A Venezuelan native, he graduated from the University of Michigan
Business School with a Computer Information Systems and Marketing
degree in 1996.