Jonn Behrman is a serial entrepreneur and angel investor. His current venture, HookLogic, provides a platform designed to help e-commerce companies generate incremental media revenue from their site traffic without negatively impacting their existing visitor conversion rates. The company’s clients include Expedia, Overstock, Meijer, Shoebuy.com & Mile One. In addition to his primary web marketing focus, Mr. Behrman owns a popular Ann Arbor night club, the Necto and runs an apartment rental company.
Mr. Behrman was one of the pioneers of the interactive advertising space. He founded Beyond Interactive in 1995 without any external financing. Beyond Interactive has since become a global interactive marketing leader with offices in Ann Arbor, San Francisco, New York, China, and Mexico.
Beyond Interactive started as an idea he devised in an entrepreneurial management class he completed while at the University of Michigan. Mr. Behrman put the business plan he developed for that class into action. The company grew rapidly and morphed into a world class interactive marketing leader. Billings grew by at least 600% each of the first five years the company was in business. In addition, the company had virtually no employee turnover during that five year hyper growth period. In 1999, Beyond Interactive was sold to Grey Advertising, one of the world’s largest advertising companies.
After leaving Beyond in 2005, Mr. Behrman helped launch two other Ann Arbor start-ups, Spirit Shop Inc, an ecommerce company focused on selling custom printed apparel to the educational market and uRefer, a web marketing technology designed to help businesses manage their own referral programs.
As an interactive advertising industry leader and experienced entrepreneur, Mr. Behrman has appeared and been quoted in a variety of publications including the Wall Street Journal, The New York Times, Ad Age and Ad Week. He resides in Ann Arbor, Michigan.
A Venezuelan native, he graduated from the University of Michigan Business School with a Computer Information Systems and Marketing degree in 1996.