Entrepreneurial Case Writing Program
Sponsored by Paul S. Brentlinger

Program Details
Application

In the classroom, students discuss and analyze specific dynamics of an entrepreneurial company's growth, management, or market positioning in the form of a case study. Full-time and part-time MBAs may receive independent study credit OR $3,000 for researching, developing, and writing the case with the supporting teaching notes. On average, program participants commit about 100 hours over three months to write a case. Published cases highlight and promote companies that are part of the Business School's global community.

The case studies are intended for use in the classroom to present, analyze, assess, and respond to the complex and difficult issues facing entrepreneurial leaders. Based primarily upon start-up companies, the cases reflect the point of view of both entrepreneurs and those who represent funding sources for entrepreneurs. Management instructors at degree-granting institutions will be able to access Ross School of Business entrepreneurial case studies as they become available. Currently there are a dozen cases in development.

The Institute works with interested entrepreneurial companies to discover compelling decisions and situations faced by entrepreneurs. Cases have several areas of focus: finance, general management and ethics, intrapreneurship, marketing, operations management, human resources and leadership, service management, social enterprise, and turnaround management.

For further information, please contact zlicontact@umich.edu.