Entrepreneurial Case Writing Program
Sponsored by Paul S. Brentlinger
In the classroom, students discuss and analyze specific dynamics
of an entrepreneurial company's growth, management, or market
positioning in the form of a case study. Full-time and part-time
MBAs may receive independent study credit OR $3,000 for researching,
developing, and writing the case with the supporting teaching
notes. On average, program participants commit about 100 hours
over three months to write a case. Published cases highlight and
promote companies that are part of the Business School's global
The case studies are intended for use in the classroom to present,
analyze, assess, and respond to the complex and difficult issues
facing entrepreneurial leaders. Based primarily upon start-up
companies, the cases reflect the point of view of both entrepreneurs
and those who represent funding sources for entrepreneurs. Management
instructors at degree-granting institutions will be able to access
Ross School of Business entrepreneurial case studies as they become
available. Currently there are a dozen cases in development.
The Institute works with interested entrepreneurial companies
to discover compelling decisions and situations faced by entrepreneurs.
Cases have several areas of focus: finance, general management
and ethics, intrapreneurship, marketing, operations management,
human resources and leadership, service management, social enterprise,
and turnaround management.
further information, please contact firstname.lastname@example.org.