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Courses - Winter 2013

Fall 2013 Courses | Winter 2013 Courses | Ross Course Descriptions

 
FIN 325 spacer 3.0 Credits spacer Entrepreneurial Finance
ES/MKT 325 spacer 3.0 Credits spacer New Product and Innovation Management
ES 395 3.0 Credits Entrepreneurial Management
ES 515(A) gif 1.5 Credits gif Introduction to Entrepreneurship

ES 569(B)

1.5 Credits

Managing the Growth of New Ventures

ES 605   2.25 Credits   New Product Innovation

ES 615

3.0 Credits

New Venture Creation

ES/FIN 626(A)

1.5 Credits

VC & PE Finance in Transitional Economies

ES 701

1.5 Credits

Wolverine Venture Fund
ES 702

1.5 Credits

Frankel Commercialization Fund
ES 703 gif 1.5 Credits gif Social Venture Fund
ES 720(A) gif 1.5 Credits gif Commercialization of Biomedicine
ES 730(B) gif 1.5 Credits gif Marketing for Entrepreneurs
ES 750

1 - 3 Credits

Research Projects

Course Descriptions

FIN 325 Entrepreneurial Finance
This course is open to all BBA students and presents the fundamentals of venture capital and private equity finance. It is focused on financing startup and early stage, technology-based firms, later stage investment and buyouts. The course covers venture capital and private equity market structure and institutional arrangements and the application of financial theory and methods in a venture capital and private equity setting. Four men aspects of venture capital and private equity are covered: valuation, deal structuring, governance, and harvesting. "Live" case studies are used in demonstrate the practical, hands-on application of techniques following their development in class.This course is taught by David Brophy.

ES/MKT 325 New Product and Innovation Management
This course is designed to focus on the new product development process which is key to the success of any organization. The course will expose students to (a) creative techniques for idea generation, (b) fine-tuning these ideas to develop products and services that meet specific consumer needs, and (c) testing the feasibility of these ideas. The course uses lectures, cases, and outside speakers. Moreover, the course includes a project wherein student teams need to use the creativity techniques covered in this class to come up with new product ideas and perform a concept test to evaluate their feasibility. The course will be useful to students interested in product/brand management, management consulting, and entrepreneurship. Cross-listed with MKT 325. This course is taught by Srinivasaraghavan Sriram.

ES 395 Entrepreneurial Management
Entrepreneurship is about overcoming ambiguity, risk and failure, embracing it, and learning from it. This course will explore entrepreneurship and identify and many contexts in which entrepreneurship manifests, including start-up, corporate, social, and public sector. It will prepare students for starting and succeeding in an intrepreneurial venture. It will enable participants to sharpen their ability to find and evaluate opportunities for a new venture, as well as to think creatively and solve problems in highly unstructured situations. A broad range of topics essential to entrepreneurial ventures will be covered, including idea generation, feasibility analysis, raising capital, marketing strategies, financial modeling, attracting a capable team, creating a culture, and preparing for growth. In addition, the course will cover buying a business, franchising, and family business. The main course deliverable is a complete business plan and a presentation to an outside group of investors. This course is taught by Len Middleton.

ES 515(A) Introduction to Entrepreneurship
Introduction to Entrepreneurship --- Targeted toward graduate students of business as well as those in engineering and scientific disciplines, this elective course is designed to provide students with an introductory overview of the world of venturing - that is, to give students a broad sense of the business fundamentals needed to plan, launch and grow a new startup business. Taught by a veteran entrepreneur and comprised of six (6) weekly, 3-hour evening sessions, this course employs a mix of class discussions, readings, lectures, group exercises, homework assignments and guest speakers to expose students to key models, concepts and terminology that together will provide both business students and technologists/scientists with a conceptual framework to better understand the entrepreneurial world, how it works, and how to navigate it and succeed in it. This course is taught by Tim Faley.

ES 569(B) Managing the Growth of New Ventures

New entrepreneurial ventures, once successfully past the formation stage, often encounter problems caused by their very rapid growth. Different functional and technical skills are needed. More reliable information is a must. External support groups (bankers, attorneys, accountants, and investors) and new company employees both have to be integrated into the goals and operations of the firm. The activities of the entrepreneur have to change, from innovation to delegation, communication, and organization. This is a very basic change that many entrepreneurs never make. The purpose of the course is to convey in a very pragmatic fashion the reason, the areas, the tools, and the urgency of that critical leadership change. Advisory Prerequisites: STRATEGY 502/601. This course is taught by Thomas Porter and Anthony Grover.

ES 605(A) New Product Innovation
Innovation and development of new products and services are essential for the success of any organization. At the same time, designing and launching new products is risky. Managing the new product development therefore involves identifying new product ideas that have great potential and lowering the risk of their failure. This course discusses the stages in the new product development process and avenues for making the process more productive. Specific topics covered include creative techniques for idea generation, designing new products and services using analytical techniques, sales forecasting, testing, and tactics and strategies for new product launch. The course uses lectures, cases, and outside speakers. Moreover, the course includes a project wherein student teams will use the creativity techniques covered in this class to come up with new product ideas and perform a concept test in order to evaluate their feasibility. The course has a quantitative focus and delves on issues that are very relevant to managers on a day to day basis. The course will be especially useful for those interested in product/brand management, management consulting, and entrepreneurship. Advisory Prerequisite: MKT 501 or 503. This course is taught by Srinivasaraghavan Sriram.

ES 615 New Venture Creation
In this capstone course, students learn and apply powerful frameworks and methodologies that are useful not only for planning and launching entrepreneurial ventures, but for corporate new-business-development and new-market-entry as well. Real-world lessons from entrepreneurs and investors are supplemented by a semester-long team project that entails each 4- to 5-student team researching and developing a business plan and investor presentation for a different startup business concept, with the professor's coaching. Advisory Prerequisites: Completion of MBA core. This course is taught by James Price.

ES/FIN 626(A) Venture Capital & Private Equity Finance in Transitional Economies
As the third course in the sequence, this course extends the coverage of venture capital and private equity from the US model to other parts of the globe. Similarities and differences among regions and countries are examined and related to fundamental forces such as political, cultural, legal and regulatory differences. Emphasis is placed on investment characteristics found in emerging markets and in developed markets of the world. Text, cases and live deals are employed to study the issues involved. As with the earlier courses, this course applies simulation and real options technology to the valuation issues involved as well as game theory to the negotiating of contracts among the several categories of players mentioned above. Familiarity with these valuation technologies is a necessary prerequisite for the course. Cross-listed with FIN 626. This course is taught by David Brophy.

ES 701 Wolverine Venture Fund
This course was launched at the University of Michigan in Fall 1997, with a dual mission: to earn a venture rate of return, and to support the educational missions of the Ross School of Business in the area of private equity investing and entrepreneurship. Students have substantial input into decisions to invest in start-up ventures. This course is designed to give students "hands-on" experience in the entire process of venture investing, including: sourcing applicants, initial analysis, due diligence investment negotiation, and monitoring the portfolio of investment. An external advisory board provides assistance and input. Cross-listed with CSIB 701. This course is taught by Erik Gordon.

ES 702 Frankel Commercialization Fund
This course is provided for students interested in technology commercialization, new business creation and venture capital. The course combines class room learning with experience managing a student run investment fund formed to accelerate the rate of successful commercialization of ideas and technology found at the University of Michigan. Students will have an opportunity to evaluate new technologies, meet with inventors and company founders, perform due diligence on opportunity of interest, work with the inventors to develop a value adding investment plan for the idea, to prepare and obtain approval for a recommendation to invest, and most importantly, to convince the inventor to accept the investment team's investment proposal. Student teams will seek guidance from and make their recommendations to a Board of Advisors made up of successful business people and industry experts. This course is taught by Tom Porter.

ES 703 Social Venture Fund
Social Venture Fund --- This course will provide students with the education, tools, and techniques essential to valuing and financing venture investments that create sustainable value for both the investor firms and society at large. Students will engage in action-based learning of the entire process of social venture investing: sourcing applicant deals, initial screening analysis, due diligence, investment negotiation and monitoring of the investment portfolio. The key distinguishing feature of this course is that all core investment competencies will be developed in the context of creating sustainable social value. Students will develop a broad-based understanding of social and environmental valuation with the objective of measuring and optimizing the blended value of financial and social return of an enterprise. This course is taught by Guantam Kaul.

ES 720(A) Commercialization of Biomedicine
Commercialization of Biomedicine --- This interdisciplinary course introduces graduate students to the key issues faced by companies attempting to bring science and technology innovations in biomedical therapeutics, devices, and diagnostics to market. Because the details of doing this change, the course will present not just current practices but also the rationales behind those practices and more general, analytic frameworks that students will be able to use when specific industry conditions change. Issues include understanding and reaching biomedical markets, regulation, financing, risk, organizational configurations, and alliances. Students will understand the various ways commercialization is done and the reasons why it is done those ways. Advisory Prerequisites: FIN 503, 513, 551, or FIN 591; and MKT 501, 503, or MKT 591; and STRATEGY 502, 601, or STRATEGY 591. This course is taught by Erik Gordon.  

ES 730 Marketing for Entrepreneurs
Marketing for Entrepreneurs --- This course is aimed at students who expect to work as senior sales or marketing professionals in a venture backed start-up or private equity backed small to medium sized enterprise (SME) within the next five years. The course focuses on the issues of growing the sales of high-potential ventures. Typically, theses are ventures formed with the objective of either doubling sales for an existing business or building $20 million per year of a new business from zero in less than five years. The high-potential setting highlights the conflicts between the expectations of employees and investors and the constraints of cash and time. It is different from marketing as taught in other courses in that: 1) it focuses on the push for rapid growth in sales; 2) the senior sales and marketing person has major responsibility and decision scope; 3) it focuses solely on marketing in SMEs; 4) it presents informal marketing approaches because of time and cash pressure; 5) it involves both strategic and tactical decisions; and 6) the life cycle of the firm is in view from start-up to potential exit. Course Prerequisites: (FIN 503, 551 or 591) and (MKT 501, 503 or 591) and (MO 501, 503 or 593) and (STRATEGY 502, 591 or 601). This course is taught by Jack Ball, Jr. 

ES 750 Research Projects

Individual research projects, supervised by faculty, are available to graduate business students in good academic standing. To select a project, students should consult the appropriate professor about the nature of the research and the number of credit hours the work would garner. Students earn one to three credit hours per project and may elect only one research project in a term and no more than three over the course of their program. No more than six credit hours from research projects will count toward degree requirements. Advisory Prerequisites: G.BUS.STU.

The following links will be available on this website until December 31, 2012. The deadline for submission is January 5, 2013.
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